The goal for SOUPCORP was to design a branding identity that represents its fun and creative aesthetic and values. Using symmetry, inspired by pixel art, the logo harmonizes pixels and a soup bowl silhouette to depict that, while they are a small team, a little bit of everything goes into putting together the product. Kept social updated by creating posts to draw in interest, and keep those eager to see what's in-store for SOUPCORP informed.